The buyer persona and interest campaigns

At Aiwifi, we live a process of constant adaptation, we have listened carefully to the needs of our customers, as well as remain attentive to the demands of new solutions in the  captive portal services competitive market.

We have decided to take a step beyond the barriers of a simple captive portal service provider. The exhaustive monitoring of visits and connections, took us far. Closer and closer to our goal: to offer the most innovative solutions on the market, at the best price and with visible results.

Today it is possible to give a precise follow-up to the campaigns proposed by our clients and the growth is a reliable indicator as well as a way to argue the trust they give us.

However, in the constant search to be able to create new solutions to new needs in the context, a great concern has arisen about the possibility of getting to know customers better in retail stores, restaurants and generally speaking: brick n mortar businesses.

WiFi is proven to be one of the best-performing channels to collect information and stay in contact with customers in physical spaces.

Keep reading on how to define a buyer persona in Isabel Sordo´s detailed guide