Email Validation in WiFi Networks with Aiwifi

Introduction

Today, email marketing remains one of the most powerful tools for brand-to-consumer communication. However, the effectiveness of these strategies largely depends on the quality of the collected email addresses. Aiwifi has demonstrated that a well-designed and accessible platform can significantly improve the collection of valid email addresses through WiFi in shopping centers.

This analysis is based on a total sample of approximately 895,000 email addresses captured through Aiwifi’s smart WiFi networks. The ease of the registration process and users’ trust in the network have played a crucial role in the quality of the collected information.

Quality of Email Addresses

The validation analysis revealed that:

• 84.1% of the entered email addresses were valid.
• 14.8% failed validation due to formatting errors, non-existent addresses, or incorrect domains.
• A small percentage, 0.5%, corresponded to spam traps and abuse addresses, reinforcing the authenticity of the generated database.

These results reflect the high level of trust users place in Aiwifi’s WiFi service, as well as the effectiveness of its simplified forms in encouraging the input of real data.

Key Factors in Email Collection

The success of this email collection strategy is linked to several factors:

• User Experience: Aiwifi’s simplified forms allow users to enter their data in seconds, eliminating friction in the process.
• Trust in the Network: WiFi access in high-traffic locations creates an environment where users are willing to provide genuine information.
• Use of Popular Domains: More than 90% of the collected email addresses belong to free email services, indicating that consumers prefer to use personal rather than corporate accounts.

Dominance of Free Email Services

One of the most relevant findings of this study is the concentration of the market in a few email providers:

• 72.3% of users use Gmail as their primary service.
• 15.9% belong to Hotmail and Outlook, confirming their presence in the digital ecosystem.
• Other platforms, such as iCloud and Yahoo, represent around 5% of the total.

These insights reinforce the importance of optimizing email marketing strategies for these dominant services, ensuring compatibility and effectiveness in campaign delivery.

Conclusion

Aiwifi has proven to be a highly efficient solution for collecting email addresses in physical spaces, ensuring high validity rates and enabling brands to strengthen their databases with reliable information.

This analysis reaffirms the importance of a user-centered approach: intuitive interfaces, fast processes, and quality service build trust and improve conversion rates. Additionally, the collected data provides valuable insights into consumers’ digital behavior, strengthening strategic decision-making in digital marketing campaigns.